Think less, be more.

Max Morrish

Marketing Operations / GTM Engineer

Kinetech Cloud. Psychology and Philosophy, UVA '26. Co-founder, Second State Records.

Work

Since 2022

  1. Ground Control Ltd, UK Client Service Administrator2022–23
  2. Hoos Connected, UVA FacilitatorJan 2024 – Jun 2025
  3. High Atlas Foundation, Marrakesh Marketing InternSummer 2024
  4. Armstrong Sustainable Investment Advisory Board Co-founder & Program DirectorJun 2024 – Oct 2025
  5. Second State Records Co-founderSep 2024 – now
  6. Kaplan Brand AmbassadorNov 2024 – Aug 2026
  7. Skissernas Museum, Lund Environmental ConsultantMay – Jun 2025
  8. Resilience Education Campaign Strategy AssistantJul 2025 – Jan 2026
  9. Jukebox Labs Head of RelationsJan 2026 – now
  10. The Fralin Museum of Art Student Engagement CouncilJan – May 2026
  11. Digital marketing program TraineeMay – Jul 2026
  12. Kinetech Cloud Marketing Operations / GTM EngineerJun 2026 – now

Kinetech Cloud, since June 2026. I own marketing across Kinetech's three product lines (Conductor for public sector, MACH for manufacturing, StruXure), working directly with the CEO and the vertical leads.

  1. Websites and a CMS design system

    I build and run the company's HubSpot websites, including a CMS design system so the team can build pages without a developer.

  2. Weekly reporting pipeline

    I built the weekly reporting pipeline behind the operations dashboard.

  3. The MACH launch and the Builder Series

    I ran the July launch of MACH, from the launch video and founder post to the press release, and I produce the StruXure Builder Series, short documentary videos on famous builders.

Ventures

  1. Second State Records

    Co-founder of a recording studio and label in Charlottesville, since September 2024. I established a CRM-integrated intake-to-release pipeline (rate cards, contractor waivers, distribution) for 6+ artist projects and built the Framer site with automated booking and payment intake.

  2. Resilience Education

    A 21-week plan and a $75K revenue target for Giving Tuesday 2025.

  3. Jukebox Labs

    Head of Relations at a music and events collective. I built a logistics system with custom API integrations to centralise planning across the 519 Club, SHHO and OYFA, launched the Wix platform, and ran the LLC incorporation and contractor packets during formation.

  4. Armstrong Sustainable Investment Advisory Board

    Co-founder and program director. I led the funding strategy for a $10M renewable energy project, coordinating outreach to private equity firms and grant agencies.

  5. swiftinvoice

    A free invoice generator that works in the browser, with no sign-up.

Projects

Small things I've built on the side. Most are prototypes; each one says what it is and what came out of it.

  1. Thumbnail of the Nothing Ever Happens chart's top rows: one long accent bar left of zero, −86.3¢ for No under 10¢, above smaller bars.

    Markets research lab

    A small Python lab where I backtested a few well-known trading ideas on public data, paper only.

    Backtests and paper trading on public data only. Research, not financial advice.

    −26.4¢ per dollar staked by the Nothing Ever Happens rule on mostly crypto markets, before fees

  2. Thumbnail of a Tensile result: an orange rating plate reading 64 out of 100 beside the idea it rated.

    Tensile

    A web app that stress-tests a business idea and gives it a rating out of 100.

    Prototype, unpublished until the new backend rules are applied. Screens are from demo mode on six sample ideas.

    2 checks every idea passes before any analysis runs; if either fails, the request stops

  3. Thumbnail of the SellerShock calculators on a dark page, with the DD+7 cash gap planner's inputs and results.

    SellerShock

    Two browser calculators for Amazon sellers facing the 2026 DD+7 payout delay and a fee surcharge.

    Demo build, April 2026. Screens and video come from a copy with checkout turned off.

    12 days from sale to cash for the example seller: 5 days to deliver plus 7 days of reserve

  4. Thumbnail of the finance dashboard on demo data: three large totals above a list of advisor findings.

    Financial Command Center

    A local finance dashboard that keeps every account in one store and flags what to act on.

    Running on my Mac. Every screen here comes from a demo copy on generated data.

    9 rules that turn the totals into findings, each with a reason and an action

  5. Thumbnail of the Ivanna architecture diagram: a voice bridge and a schedule feed agent jobs and local models, which share one memory.

    Ivanna

    A personal AI operations system on my Mac: voice requests, one shared memory and scheduled jobs.

    Running on my Mac. Architecture last revised in September 2026.

    12 recent entries replayed into the next voice job, written by the bridge, not the agent

  6. Thumbnail of the Overland recorder on demo data: a cell count of 151 beside a loop of lit grid cells.

    Overland

    A fog-of-war driving game I planned, with a v0 drive recorder built for the web and iOS.

    Prototype. The recorder runs on the web and in the iOS Simulator; the game is planned, not built.

    151 new cells counted from 1,439 location fixes on a generated 22.7 km loop

  7. Thumbnail of the ghost feed scan on sample data: 3 ghost candidates, a risk score of 9, and two rows flagged high with a reason and an action.

    FeedPhantom

    A browser-only scan that finds deleted Shopify products still listed in Google Merchant Center and writes the fix files.

    Prototype. Screens and video come from a local copy running on sample data.

    3 of 5 sample Merchant Center rows flagged as stale, each with a reason and an action

  8. Thumbnail of the pitch brief's session section: a serif heading above a bar split into a plan, a 40-minute working block and a wrap.

    Study Scholars

    A plan for in-person study coaching at university, with a written report to parents every Friday.

    Concept: a launch plan and a pitch brief, written July 2026.

    6 of 17 hard questions found a real gap in the plan; each was fixed the same day

  9. Thumbnail of the SwiftInvoice generator, a form beside a live invoice preview.

    SwiftInvoice

    A browser invoice generator that builds a client-ready PDF without an account or a monthly plan.

    Prototype: a working browser app, not promoted.

    28 unit tests passing on the invoice totals, tax and currency formatting

  10. Thumbnail of one FlipScout queue card: an invented solid wood dresser in Sample Town, $80 ask, score 26, $50 profit, 18-day hold, marked skip.

    FlipScout

    A local console that finds underpriced items in a marketplace and tracks resale flips.

    Prototype: runs locally on demo data.

    43 unit tests passing offline, with no API keys

Writing

Culture or Costume: A Deep Dive into the Pressures and Realities of Men's Fashion

South of Milan, Spring 2026

Taste is the polite word for a hundred little pressures acting at once.

Read the essay

Everything else I wrote at UVA that I'm happy to show is in the writing archive.

Marketing and strategy

  1. Thumbnail of the recommendations slide: a bold Recommendations heading above the first two of its three numbered green headers.

    Recommendations for a merchandise start-up

    My section of a group project: three steps, in order, for a small merchandise company for artists.

    Group project in a digital marketing program, June 2026; my section only. Not reviewed or endorsed by the company.

  2. Thumbnail of the Instagram carousel's first slide: grey headphones under the words flow series.

    Flow Series: a spec launch for Lululemon

    A launch plan and channel pieces for invented headphones wrapped in Lululemon's Nulu fabric.

    Spec work for an invented product, January 2026. Not affiliated with, commissioned or endorsed by Lululemon or Strava.

Music

Through Second State and Jukebox Labs: seven concurrent creative projects coordinated at once, a partnership with UVA's Student Hip-Hop Organization, and the digital rollout for Clark Beach's single "Dancing in my Room."

The pitch

Captain of Dyslexia Untied in Charlottesville's Sunday league. Muay Thai and calisthenics. UVA Rugby.

Ideas

Think less, be more.

B.A. Psychology, minor in Philosophy, University of Virginia, 2026. Eton College before that. Across every setting since, the pattern has been the same: finish the work, then fix what was slowing it down and leave a better system behind.

What I've learned about marketing is in the Playbook: one idea a chapter, each with an explainer you can pull apart.

UVA Fourth Year Trustees, Co-Chair for Service and Wellness. Karsh Democracy Institute Civic Cornerstone Fellow. Hoos Connected facilitator.

The soul gets tired of ignoring the desire to create.

Email
[email protected]
LinkedIn
linkedin.com/in/maxmorrish
Résumé
Max-Morrish-Resume.pdf
Based in
Charlottesville, Virginia