Max MorrishBack to projects

Study Scholars

A plan for in-person study coaching at university, with a written report to parents every Friday.

Concept: a launch plan and a pitch brief, written July 2026.

6 of 17 hard questions found a real gap in the plan; each was fixed the same day

The session section: a bar split into 10 minutes to plan, 40 minutes working side by side and 10 minutes to wrap, above two cited studies and a note refusing a made-up statistic.
Plan, work side by side, wrap.
Where
Personal venture
Role
Founder
Built with
Market research, operations design, HTML, CSS, JavaScript

What I made

I wrote the launch pack: strategy, operations, the coach program, marketing, legal templates, risks and a launch plan, backed by three research digests. Then I built a one-page pitch brief.

  1. Session10 min plan, 40 min side by side, 10 min wrap
  2. Coach log90 seconds, at the end of every session
  3. Student previewthe student sees the report first
  4. Founder reviewI read every report before it goes out
  5. Friday reportattendance, work done and a coach's note
The weekly loop as designed in the operations plan.

10documents in the launch pack

71unique sources cited in the research

39failure modes catalogued, each with a mitigation

What came out of it

The pitch brief

A one-page brief for the friends who read the plan first, with pricing and names removed here. Its session section, above, shows the three parts every session would have.

The stress test

I put 17 hard questions to the finished plan, the way a sceptical friend would. Seven were already answered, and four stay open, each with a gate.

The 17 adversarial questions, by what each one found

Exposed a real gap, fixed the same day6Already answered by design7Left open, with a named gate4

Exposed a real gap, fixed the same day: The Q&A names each fix beside the question that found it.

From the scorecard at the end of the adversarial Q&A, July 2026.

Where it's going

The full version is a small, capped coaching service at one campus: student coaches at the same library table several times a week, and a Friday report the student sees first.

  1. NowPlan and briefThe launch pack and pitch brief, written and stress-tested.
  2. Coach log and reportsThe first software: a coach log and the Friday report engine.
  3. Capped serviceOne campus, a parent portal, and every report read before it goes out.